What can the PR and marketing industries do to increase gender parity at the executive level? 

Daniela Mancinelli, CEO of N6A: I think that over the past decade, we have made some serious strides in starting to break the glass ceiling, but lasting change can only come if senior leaders in the industry make this their highest priority and show the way. 

We must commit to transparent and objective recruitment and performance evaluations, recognize the value of diverse leadership styles, and actively mentor, coach, and prepare women for leadership roles. We need to create an honest and open culture that can have mature conversations about gender and diversity bias, and we must be willing to lead by example in making parity and diversity in career advancement a key organizational goal. 

I sincerely believe that if all industry CEOs pledge to make this a priority, we can make a difference, one person at a time. In the words of one of my favorite authors, James Clear, “Success is not a goal to reach or a finish line to cross. It is a system to improve, an endless process to refine.”

Nina Velasquez, EVP of Talent Development at N6A: It’s important to continue celebrating more women today in leadership roles. But the fact remains that people who identify as female and gender-neutral continue to face an uphill battle in the workplace. 

The businesses that make the effort to take a good look at their employee diversity will realize there’s still a lot of work to do to embrace gender and BIPOC inclusion. 

We know increasing gender parity is the right thing to do from an ethical standpoint. Why is it also good for business?

Trisha Larocchia, Chief Client Officer at N6A: The most successful businesses take into consideration people’s different lived experiences. I think it’s important to take your whole self to work and that the best business decisions are made when you have different voices and opinions coming to the table with ideas. You don’t get that when you look around a room and everyone looks and sounds exactly like you.

Jacky Agudelo, SVP at N6A: According to USAID, “Achieving gender parity in the workplace could add as much as $12 trillion to the global economy.” When one of us wins, we all win.

Daniela: Gender parity is not only necessary, but also a must in the evolution of any industry and organization. Talent and leadership skills have nothing to do with gender and having the right people in the right roles will always lift productivity, drive innovation, and lead to social and economic advancement.  

Angelea Elenis, Intern at Studios: Female leaders serve as people that those younger than them emulate and become. The phrase “anything is possible” holds a lot more meaning when there are people just like you living your dream.

What about N6A/Studios’ culture has empowered so many women to reach leadership positions?

Trisha: Flexibility, empathy, and never ending trust and support. As a mother of two, any day can go off the rails pretty quickly. Knowing that I never have to feel guilty for not being able to be two places if I’m truly needed at home is a huge relief. Everyone is willing and able to jump in if needed and feeling that level of support on a daily basis makes it a great place to work and lead.

Angelea: Seeing so many women in leadership roles at N6A is inspiring. Representation is important. Watching all the female leaders flawlessly execute their responsibilities and win clients is more than impressive, it raises my confidence that I too can be successful as a young woman in the business world after graduation.

Nina: We’re proud of our DEI commitments but know that we’re just scraping the surface. We have a lot of work ahead and continue to push for true equality in everything that we do as a company.

What message do you have for the next generation of female leaders working to break into PR and marketing?

Jacky: Be your biggest cheerleader. Only you know the time and efforts you’ve given to strengthen your work product—which is essentially what makes you unique! Celebrate your wins and use challenging moments to rise above.  

Trisha: I’m big on finding your “people.” I’m lucky to have some amazingly strong people in my corner—some women I’ve known since childhood and others that I’ve connected with throughout my career. We wear many hats in each other’s lives: cheerleader, counselor, support system, comic relief, and so much more. It runs the gamut, but knowing you always have someone in your corner to support you makes your biggest wins sweeter and your inevitable lows that much more bearable. I would literally be nowhere without them!

The post Breaking the Bias: PR Needs More Female Leaders appeared first on N6 Powered by KRMA | Fully Integrated Digital Marketing.

What makes N6A unique? 

Daniela Mancinelli
Chief Executive Officer
7 years at N6A

N6A is truly a special place—where talent, passion, care, and compassion combine to deliver stellar service and results at unrivaled speed. I started here seven years ago, and can honestly say that I had never experienced such a welcoming and warm culture of team spirit and camaraderie. I’m proud to be a part of the team that continues to build on this culture—we remain humble but hungry, win together, challenge and celebrate each other, and build enduring relationships through the work we do for all our amazing partners.  

Patrick Brady
Chief Revenue Officer
5 months at N6A

I was initially drawn to N6A by the Outcome Relations imperative, as I felt it was unique and differentiated. I’ve been amazed at how impactful the agency’s work with clients at every stage of their growth really upheld the Outcome Relations promise. To me, being part of an agency that inspires true growth for clients across literally every industry proves that I made the right choice in joining N6A.

John Hannaway
Chief Operating Officer
6+ years at N6A

What makes N6A unique is the people. I am proud to work for a company that is thoroughly invested in its staff. I couldn’t ask for better people to work alongside or a better environment in which to work each day.

Michelle O’Rourke
Account Director
3 months at N6A

Over the last three months, I’ve felt welcomed, understood, and cared for across teams and accounts. Despite experience or bandwidth, there’s a willingness to lend a hand when it’s needed, and to pick somebody up when they are nearing their low. There’s an air of appreciation and dedication to client work and team camaraderie that’s truly unique. While we remain remote, this feeling knows no bounds.  

Nina Velasquez
EVP Talent Development
9+ years at N6A

The laser focus on clients’ end-goals gives the team a story canvas of the best ideas to push brands into the mainstream. The collaborative environment at N6A is second to none, filled with extremely talented individuals who hype up each other and celebrate wins together.

Kevin Pryor
Account Manager
8 months at N6A

N6A’s commitment to helping its employees thrive is something I’ve noticed since my first day on the job and every day since. From “Start Strong & End Strong” written on the office’s elevator door to the guidelines we follow for communication, N6A has a clearly defined structure that helps us navigate challenges. For example, N6A’s Outcome Relations motto stood out to me before I was hired, and now as a team member, I’m able to see how we keep client outcome goals top of mind while working through the various stages of media relations, ranging from the language we use when drafting press releases to the types of angles we pitch to reporters.

Florence Lousqui
Vice President
6+ years at N6A

N6A is a special company to work for. The Outcome Relations model means everyone, no matter where they are on the org chart, fully understands our clients’ business objectives and how what we do every day impacts their big picture. The team is full of passionate storytellers who thrive on securing holy grail placements for each client and we always celebrate everyone’s wins as our own.

Lexi Fritz
Marketing Manager
5 months at Studios

Never before have I worked for a company that felt more like a family. Our team is supportive, caring, and always down to have fun while still keeping a client-focused mindset. Whether you’re new to the industry or a seasoned pro, N6A welcomes you with open arms and encourages your success!

Shayla Ridore
Account Manager
6+ years at N6A

What makes N6A unique is the culture that we’ve cultivated as an agency and as a team. I know that my team members always have my back, whether it’s personally or professionally, and we always work together to find a solution for anything. To me, that defines N6A as a place to work, as well as in the service we provide to our clients.

Kaitlyn McAndrew
Account Manager
3+ years at N6A

There are so many things about N6A that are unique but, for me, it boils down to the people. The culture that is fostered here is unlike anything else I’ve experienced. It is really special to work with people who you truly respect and admire not just for their work, but also as human beings. These are people who I can rely on to have great advice when I want to brainstorm or bounce ideas around, and they’re equally dependable for making sure we remember to laugh and have a little fun while we’re taking great care of our clients. I’ve found real friends here in my team members who provide support in so many ways. Through all different types of clients and projects, the emphasis on team remains strong, and that allows for true professional and personal growth.

The post The Key to N6A’s Longevity? Being Different appeared first on N6 Powered by KRMA | Fully Integrated Digital Marketing.

Thank you! I’m extremely happy to be here!

My attraction to the agency came in waves. I was initially attracted to N6A by the Outcome Relations focus towards overall strategy and execution; as you can imagine, this alone is unique within our industry. I then met several members of the senior team and was inspired by their commitment to the agency and staff. I then learned more about the larger North Sixth Group investments and the involvement with Italian football. As a football fanatic, let’s just say I was sold!

Each one of these things are unique on their own and compelled me to join.

2. We want to get to know you a little better. What would your perfect day in NYC look like?

A perfect day in NYC for me would start with a long walk from the Financial District to the West Village. The vibrant, subtle differences you experience as you walk through each of these neighborhoods reminds me of how truly dynamic NYC is. But I wouldn’t walk for too long, as I’d need to catch the latest Liverpool FC game at one of my favorite supporters bars dotted across the city.

Then I would head to the Metropolitan Museum of Art to help balance my day with a little highbrow culture. One of my favorite things to do is listen to a single album from start to finish during a walk through the museum. The blending of beautiful art and beautiful music creates a truly ethereal experience.

By this point, I would be extremely hungry and would head to one of my favorite Japanese sushi houses to enjoy the chef’s omakase menu. From there, I would head out to see some live music and hopefully experience a new sound.

3. You’ve been working in agency sales for more than 15 years. How has that experience prepared you for this role at N6A?

Fifteen years has taught me a lot about the ever-changing world of PR and digital marketing and, most importantly, the value these disciplines bring to companies at every developmental stage. This understanding allows me to bring perspective, vision, and a value-driven mindset to the agency.

4. The last 20 months have been one of the most disruptive periods in modern communications. We’re all familiar with the challenges this created; tell us about a key opportunity.

One of the trends I’ve noticed over the past year is the ever-evolving role of the CMO. At one point, CMOs were focused solely on corporate marketing practices, but are now working across organizational departments like finance and HR. I always ask myself how to bring the most value to CMOs given the expansion of their responsibilities and how to drive the outcomes needed to benefit their organizations. The opportunity lies in having deeper conversations that go beyond the formative asks of PR and marketing and are more aligned with the larger goals of the organization. Outcome-focused curiosity is the opportunity.

5. What’s one industry trend that will be critical in determining PR success in 2022?

This is more of a macro business trend than an industry trend, but there is a higher demand for brand storytelling, brand core value communications, and social responsibility and purpose communications. Given all that has happened during the past two years, brands are being held to task on core value alignment and showing impact vs. promises.

6. As CRO, what is your top personal goal for 2022? What is your top goal for N6A as a whole?

For both, I am razor-focused on building and continuously nourishing a culture of growth that allows N6A to deliver more value to our current and future clients.

The post 6 Insights from N6A CRO Patrick Brady appeared first on N6 Powered by KRMA | Fully Integrated Digital Marketing.

Now the hard question. What are the things that make a difference?

On the surface this may seem like a no-brainer. But to an experienced marketer or seasoned executive this could be an all-hands-on-deck type of question. The short-sided answer is whatever matters to my boss matters to me. The longer answer is that it depends on your boss.

An easier question to answer is what are the things that don’t make a difference to your customer. Things like awards that nobody has ever heard of, or the billboard that’s right outside your boss’ house that nobody sees, or the year-long redesign of the website that gets almost zero visitors or tanks conversion rates.

First Impressions

These are all real examples of real projects from companies who’ve lost focus. You see it wasn’t that long ago that many PR agencies were wholly focused on impressions instead of outcomes. It’s not entirely PR’s fault. Measuring the impact of a mention in Forbes or an interview with NPR is tough. But customers want ROI, so we gave it to them in a way that made sense at first. 

But measuring impressions alone becomes a race to the bottom. And thanks to the cutthroat nature of the business, it wasn’t long before agencies were paying journalists for mentions literally anywhere on a tier one publication. So instead of chasing leads and lining up interviews, they were bribing freelance writers. 

Impressions are important because they can help us measure success, but they’re really just the tip of the iceberg when it comes to weighing the value of PR. 

Airbnb’s Pre-IPO panic

Look at Airbnb for example. In 2020, as the company prepared for an IPO, the unthinkable happened. A global pandemic forced billions inside for the foreseeable future. In a few weeks time, all flights were canceled, cruise ships were docked and the entire travel industry came to a screeching halt. 

Brian Chesky, Co-founder and CEO of Airbnb was faced with a tough decision–ignore the pandemic and lose billions of dollars on marketing to no one, or call an audible and salvage Q2 profits. He slashed a $1.14bn marketing budget down to a fraction of the previous year’s spend. But before he could turn it back on, something miraculous happened.

According to Chesky, “Even before we started resuming our marketing spend, our traffic levels came back to 95% of the traffic levels of 2019 without any marketing spend.” With hundreds of millions of dollars in performance marketing budget cut (aka paid ads and sponsorships), website traffic was nearly untouched.

As a result, Airbnb is never returning to pre-COVID levels of paid media spend. Instead, they’ve opted to invest in what’s working at each stage of the customer’s journey.

“Our marketing plan, therefore, is the following,” said Chesky, “a full-funnel marketing approach. The top of the funnel is actually PR.”

Outcomes over everything.

It’s easy to cite this example from a well known disruptor, like Airbnb, and act as if since they’re investing in PR then everyone should. That’s not the takeaway here. The takeaway is that Airbnb knows that getting impressions is only the first step. If no one comes to your website after seeing you on the homepage of Techcrunch, then what’s the point of getting on the homepage of Techcrunch?  Because every other Saas wants to be?

The real takeaway is to not let past experience determine the future. You know your business better than anyone. And while asking experts can be therapeutic, that doesn’t mean it should be prescriptive. We’ve learned over the years that every business, industry, and outcome is unique. What works for Airbnb, Shopify, and Square won’t necessarily work for your business at the current stage. If you’d like to get an unbiased opinion from an experienced PR agency, N6A can help. 

Honestly, you aren’t Airbnb (but if you are—hi, we’d love to talk). So you’ll likely want to focus on different outcomes. But the lesson Brian Chesky learned is applicable to any executive or business owner—evaluate what is working and invest in that. Know your business inside and out and have the guts to make tough calls in the interest of your employees and customers.

The post Why Outcomes Should Matter More Than Impressions to Your PR Agency appeared first on N6 Powered by KRMA | Fully Integrated Digital Marketing.

One of the many interesting changes brought on by the pandemic has been a reevaluation of priorities. Without in-office culture, the remote workforce has had to confront a number of new questions: Do I need to live where I live? Does this job make me happy? What are my goals and priorities?

The answers to these questions have led a number of people to change their careers, relocate, and reprioritize their relationship to work, putting family at the forefront. In this broader reevaluation lies a central question: What is my passion?

In the latest installment of Outcomes & Omelettes, North Sixth Group’s thought leadership series, Chairman Matt Rizzetta sat down for an in-depth conversation with IFTV Founder Marco Messina to discuss what it means to follow one’s passion. With North Sixth Group’s recent investment in SS Campobasso, an Italian football (or soccer, or calcio in Italian) club, Rizzetta and Messina’s discussion covered the roots of IFTV, or Italian Football TV, and the impending launch of Underdogs, a digital series following SS Campobasso.

More than simply exploring Messina’s founding of IFTV, the conversation also explored his experience growing up in Brooklyn, soccer as a vehicle to connect with family roots—a subject both Rizzetta and Messina share—and building a community out of a common interest.

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/_69JrdeNh5g” title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

Finding Your Passion

During the conversation, Messina went through his unique career path that eventually landed him at the founding of IFTV. Being resistant to soccer in his rebellious youth, he eventually gave into his father’s—an accomplished soccer player in his own right—wishes and took up the sport as a player. Once he began playing, he recognized a passion for the sport, but “had to be realistic” about his limitations as a player. In short, Messina knew he’d never go pro, so he would have to remain a fan; but the passion for Italian soccer never left him.

Fast-forward a few years, and Messina was working in real estate. Despite his success in the field, one day he came to the realization that real estate wasn’t what brought him joy. 

“I remember I came home, and I had a good amount of money—for a younger kid in college I had a good amount of money working in real estate all weekend—I didn’t check my phone, I didn’t do anything,” Messina said. “I remember looking at this money and I was so sad. I was so mad, because I don’t know what my team did this weekend, I didn’t watch a single game, I didn’t interact with anybody about the thing that I love. It was the moment where, for me, I realized that money is not everything, and it was the moment where I said ‘I’m quitting, I’m going to go all in on what I want to do because my happiness is way more important than this money right here.’”

After flipping through Twitter in its early days and realizing that there wasn’t an active platform to discuss Italian football, the thing he loved the most, online, IFTV was born as a way to engage in conversation with other fans of the league. By building an online community around a thing about which he was deeply passionate, Messina was able to build a successful business.

Being Grateful

Some of the other prevailing themes of the conversation were work ethic and positivity, both traits that are central to Messina’s success. Part of being grateful, Messina says, comes from knowledge and experiences he learned from his grandfather, whose escape from Italy during World War II serves as an inspiration to Messina to this day.

“He put that in me that, even just being alive, you’re lucky,” he says.

But simply keeping a positive mental attitude isn’t enough to determine success; it also takes a strong work ethic. One of Messina’s tips for driving forward and keeping up a strong work ethic is focusing on future goals and working towards them.

“Don’t look to today; don’t look to what’s happening right now,” Messina says. “Try to think three, four, five years down the line and see where you can get. Because those hard moments—if you’re just looking at it in that moment—it’s easy to give up, it’s easy to really quit because you don’t see the light at the end of the tunnel.”

Putting Passion Into Practice

Messina is a perfect fit for the O&O series, particularly on following one’s passion, because a similar passion and connection to family roots led to North Sixth Group’s investment in SS Campobasso. The times we’re living in have pushed a lot of people to reflect on what their passions are, and more than anything, this discussion is a reminder that it’s never too late to follow your passion.

IFTV’s series Underdogs following SS Campobasso premieres Wednesday, May 26th.

Each Outcomes & Omelettes session is an educational and interactive discussion on each guest’s background and career journey to engage and inspire the team. Check back soon for our next guest! You don’t know who will show up from the worlds of business, media, philanthropy, and beyond.

The post IFTV Founder Marco Messina Discusses Following Your Passion appeared first on N6 Powered by KRMA | Fully Integrated Digital Marketing.

“Find your voice and your “why” early on in your career. Pay it forward, and remember those who helped you along the way. Lastly, enjoy the journey, and never be afraid to dream big.” – Daniela Mancinelli, Chief Executive Officer

“Find your people. Your career will go through a lot of different phases as you move from entry level to senior leadership roles – and beyond. Finding the right people to be in your corner through each step is key and it highlights the most important thing you can ever learn – you are never alone. While at times it may feel that you and you alone are   grappling with a particular sticky issue, sending out a question to your trusted network of cheerleaders will leave you with a lot of ‘been there, this is how I tackled it…’ advice that you can add to your toolbox. Don’t underestimate the power of a strong support network early in your career because it will only help you in the long run as you learn and grow as a person and as a professional.”  – Trisha Larocchia, Chief Client Officer

“My advice for the next generation of female marketing leaders is to bring your whole selves to work. As a working mom with two small daughters, I have historically shifted away from highlighting that part of my life in a professional setting. Now, though, I know it is a strength. The amount of multitasking I do before 8 am is definitely a resume-worthy bullet! 

Also, never be afraid to speak up and ask for what you want and know you deserve (deserve being key, pay your dues- there’s no room for entitlement here!). Whether it is for additional compensation during a job offer, a new title, increased responsibility… build your ask and your why. If the answer is no, then work together to outline what needs to happen on both sides to get to the yes.” – Valerie Leary, Head of Studios

“As you continue to progress in your career, remember to set boundaries for yourself. While it’s great to raise your hand for all projects and helpful to show your willingness to tackle something new, it’s equally as important to be honest with what you can and can’t do. The ability to create this space will allow you to bring your best self to both your work and your work environment.” – Jacqueline Agudelo, Enterprise Vice President

N6A is lucky to have a strong, noteworthy and successful leadership team composed of dedicated and innovative women. We pride ourselves on valuing the strength a woman brings to a company that expands far beyond a month of recognition, but all year round. These insights reach far beyond just those to women in business. As people grow in their careers, strive for success and are committed to their growth both individually and as a team, this advice from the women of N6A is universal.  Celebrating our leaders is an easy task — success and hard work knows no gender and together we drive Outcomes. One of our favorite quotes makes a cheers to women by saying —  “Here’s to strong women. May we know them. May we be them. May we raise them.” As seen in the wisdom  of N6A leadership, a woman’s capabilities and strength extends far beyond the workplace. 

To them and to us! 

The post N6A’s Female Leaders “Send the Elevator Down” to the Next Generation appeared first on N6 Powered by KRMA | Fully Integrated Digital Marketing.

1. You just hit your 1 year anniversary with N6A! You joined right as the pandemic hit. What’s your biggest lesson learned this year? 

As someone who had to build new relationships with both teammates and clients, I learned that going beyond the typical co-worker or client-facing dynamics was key to keeping everyone motivated and enthusiastic about the work we’re doing. My philosophy is that you’re more likely to trust your friends over strangers, so it’s important to have a layer of friendliness in your work ethic to build trust and get things done. 

2. Despite the challenging year, do you have a favorite N6A memory that sticks out as we navigated the pandemic as a team? What are you most looking forward to this year?

I was lucky to be able to attend the last N6A Happy Hour before we went into lockdown and got a chance to bond with the team over drinks and pizza which made me feel really welcome at the company. 

I’m most looking forward to building upon the connections I’ve made online with the team and with clients in-person at some point this year. The N6A team has been awesome virtually so I’m excited to see what it’s actually like being in the office!

3. What advice do you have for managers  who need to onboard remote employees right now and for teams to create a semblance of culture despite distance? 

I think it’s important to make sure your employees know that they can come to you with any questions and challenges they are facing during this uncertain environment. Also, it’s important to make sure you are kind and personable when interacting online and not afraid to insert your personality into conversations. Also – nothing makes me more nervous than one-word answers! 

4. Looking back, what advice would you give February 2020 Paolo?

I would encourage him to do things with more conviction and confidence because he definitely has it in him and knows what he’s doing! 

5. Moving to NYC was a personal and professional goal of yours, what would you tell other young professionals who have the same goal? 

100%. One of my favorite quotes is from the musical RENT, and it says “Forget regret, or life is yours to miss” and it’s better to do it and see if it works or spend the rest of your life asking “what if.” That being said, make sure you have a gameplan before doing it to be somewhat prepared – NYC can be a confusing place to move to! 

6. Do you think the pandemic and remote work will impact the PR industry on an ongoing basis. If so, how? 

I think it will offer the industry a new layer of flexibility that will let us focus on the most important things wherever we are instead of having to do certain things in certain places. Work-life balance is hard to come by, and more flexibility will allow the industry to progress towards this much faster.

The post 6 Insights from N6A Account Manager Paolo Ramos appeared first on N6 Powered by KRMA | Fully Integrated Digital Marketing.

1. Looking back on your path with N6A and before — did you see yourself on this career trajectory?

I always knew I wanted to make a difference; wanted to help others realize their strengths, their potential. I contemplated many career paths as I began my journey (psychologist, documentarian, TV producer – broadway singer). Working with the media was always a passion, something I had my eyes on from a young age. I loved storytelling, being creative, working with teams of people to achieve a common goal. As I started working in PR, I realized that I was able to help entrepreneurs accomplish their dreams, tell their story to the masses.

When I joined N6A, I honestly didn’t write CEO on my vision board. I wrote the words that were important to me, for my career, for my life: Join a team of great people, learn from an inspirational leader, make passion a priority, achieve growth and make a difference.

I joined N6A as a VP six years ago. I was responsible for not only managing clients, but also managing multiple teams. I realized how much I enjoyed working with our team, learning each person’s “why”, and how I could help with their career goals. I enjoyed celebrating the successes of others, recruiting and assembling strong teams, and creating a vision that would lead us to growth. I particularly loved problem solving, working through growing pains, offering up ideas and solutions. Afterall, if we weren’t overcoming a challenge, were we even working? Becoming COO, and eventually CEO, was all icing on the cake and I am grateful every day for the opportunity. 

2. What are some significant lessons that Matt Rizzetta, former CEO and now chairman of the North Sixth Group, empowered you with before taking this new position?

Matt Rizzetta and I have worked closely together for six years, before I became CEO. Matt has always empowered me and all of his direct reports to make decisions autonomously, allowing them to take full responsibility for their departments. I always felt like I had a voice in the decisions we made as a company, whether it was launching new services, making acquisitions, recruiting new talent or opening up new offices. Stepping into this role has been a smooth transition, however I know that I have a lot of growth ahead of me. 

3. What does long-term success look like at N6A, and how does that relate to your idea of personal success?

Long-term success means that we continue to build a powerful global brand, known for unbeatable company culture, premium customer service, and successful client outcomes.  Growing N6A, and positively impacting fellow colleagues and partners along the way, is more than enough reward from a business and personal perspective. 

4. 2020 was a year of challenges for everybody. What advice would you give to someone managing challenges in 2021?

Empathy and kindness go a long way. After the challenges of 2020, it is important to lead not only with your mind, but also your heart. We are all very passionate about rebuilding and winning for our clients and the team. Being in a position to lock arms with our partners, and offer that stable point of reference for growth, is a great opportunity to display what the N6A spirit is all about: Fight, Care and Passion.  

5. When you think of N6A employees, what core values do you believe they should represent?

Passion and respect for people, growth and communications, should always be at the core of every team member. In addition, a healthy dose of fight and competition pairs nicely with all these core values.  

6. What is one guiding principle you think someone should have if they aspire to be a CEO some day?

For everyone aspiring to become a leader, my advice would be to become reliable, resilient and selfless.  Look at challenges as opportunities for growth. No matter how heavy the weight, make sure to stay positive and refer back to the common goal. Lastly, for those who tend to wear their emotions on their sleeves or often take things personal, develop a thick skin.  There will be times when you can’t make everyone happy. Just make sure you “gut” check every decision and make the best possible choice at that moment in time. 

The post 6 Insights from N6A CEO Daniela Mancinelli appeared first on N6 Powered by KRMA | Fully Integrated Digital Marketing.

Picking a PR agency is a lot like dating. You look for points where you’re compatible, you have to make sure your personalities and interests complement each other, you want to find someone who encourages your goals and ambitions. And, more than anything, you want someone you can introduce to your parents—okay, maybe it’s not exactly the same.

Anyway, this Valentine’s Day we’re showcasing all of the unique teams that make up the whole of N6A. Check out our profiles to find out which one you’d swipe right on!

Do you have a new funding round to announce or are you looking for a creative way to win customers? Are you in the real estate, performance marketing, recruiting or musical instrument selling space (not any of those but curious who else we rep? – just ask!)? Are you thinking, “well, that much variety in expertise can’t be helpful for what MY company does.” Well, think again! No matter the challenge, the Enterprise team has managed a smorgasbord of industries, allowing for a PR partner that has been there, done that, and built the awareness every brand is looking for.  

If you’re on the hunt for the perfect PR match for your canna-business, look no further than N6A’s Cannabis Group – the small, scrappy team that truly packs a punch. The passion-driven group takes risks, steers away from the traditional and keeps spirits high while cultivating media opportunities for plant-touching and ancillary companies across a myriad of sectors. For years the group has broken out of the dated confines of cannabis trade coverage, taking its clients to new heights through mainstream business, health and wellness, and technology placement. The team has experience navigating the nuances of the expanding market, and can work with you to develop innovative strategies for attracting consumers, clients and investors.  You won’t have a half-baked experience with a partner like the Cannabis Group.  

Do you have trouble explaining to your family what your company does? Ideal. We thrive on complexity and love a good acronym – GDPR, CPRA, 0day . If your main audience is consumers, definitely swipe left (we hear Enterprise and Cannabis are single), we prefer to work behind the scenes with your developer or CISO – we’re more Python than Peloton. “Nerd” is a badge of honor we wear proudly and we’ve collected one for industries including cybersecurity, privacy, network infrastructure, telecom, financial services, manufacturing and logistics. If you like to drop AI and Blockchain into casual conversation and think fingerprinting is for your state ID not your device ID, drop us a line (through an encrypted channel of course), we’d love to compare collections of tinfoil hats!

The Pro Team will talk your ear off about the latest buzz in the retail, marketing, advertising, HR, food tech and ecommerce industries. In between consulting clients, briefing journalists and going on research deep dives, they also enjoy swapping dating advice, talking about their latest Netflix binges like Bridgerton and coming clean about their embarrassing musical tastes. 

They find well crafted briefing documents and quick replies from clients and media (no double texting required) just as satisfying as a crisp glass of Chardonnay. They are equally reliable for being able to come up with pitching ideas on the fly as well as finding the appropriate meme to react with in record time.

The post Which N6A PR Group is the Right Match For You? appeared first on N6 Powered by KRMA | Fully Integrated Digital Marketing.

1. Team Members on N6A’s People-First Approach and Our Core Mission
   The past few years were big in terms of Outcomes for our clients—2021 will be no different.
2. The Story Behind N6A Day: Never Forget the Survival Days
   “I always told myself that one day, if I ever forgot my survival mode lessons, I would hang it up and look for a new profession. The truth is, we would probably go out of business anyway if we strayed from our survival mode roots.”  -Matt Rizzetta
3. COVID Consolidation: How CEOs, CMOs and CFOs Can Get Client Results
   Heading into the new year, brands must seize new opportunities for clients and set immediate priorities that will define the long-lasting effects on your business model.
4. Responsible for a Marketing Budget? 9 Ways to Justify ROI Spend on PR
   Customers care more than ever about the brands they support. Whether you’re pitching the board or just getting buy-in from your boss, here are the ways to justify spending on PR heading into 2021.
5. Leveraging PR to Drive Business Outcomes
   When we defined the OR model in 2019, we knew it directly tackled this pain point by assigning PR the same level of accountability as other components of the marketing stack. 
6. How PR Pros Deliver Meaningful Client Service Year-Round
   From getting off on the right foot to maintaining an agile communications strategy, N6A VP Jacky Agudelo took a look at how it’s important to create positive and transparent experiences when working with clients.
7. Video is the Most Powerful Tool to Engage Multiple Marketing Channels
   Of all the marketing trends and strategies of the past few years, video content continues to be one of the fastest growing and most effective tools available to marketers today. 
8. The Giving-Back Roadmap to Galvanize Your Team
   On the blog, and thinking back on 2020, we took a look at how taking stock of the teamwork initiatives that drive N6A’s spirit is more important than ever.
9. COO Daniela Mancinelli on Her Breakout Career & Marketing Dreams
   “I am who I am, and my accomplishments can be attributed to hard work, dedication, foresight and belief in others.” -Former N6A COO, current CEO Daniela Mancinelli
10. N6A’s New CEO: Keeping It in the Family
    Naming a new CEO was one of the easiest decisions in the world for our founder Matt Rizzetta this year. Why? Because we get to keep it all in the family. Read more about N6A’s next chapter!

The post Let’s Round ’em Up: Celebrating the Best N6A Blogs of 2020 appeared first on N6 Powered by KRMA | Fully Integrated Digital Marketing.