by N6A Team2019 Outcomes: The N6A Year in Review
In 2019, we disrupted the legacy public relations agency model with the introduction of Outcome Relations (OR), the first public relations offering that aligns with specific business outcomes for our clients.
In the OR model, PR becomes something that can be tracked, measured, and proven to play a role in driving tangible impact. Throughout our rollout year, the N6A team has been able to assign an unparalleled level of accountability to PR strategies, and completely changed the game to produce bottom-line outcomes at all stages of growth for our clients.
What kinds of results did the N6A team drive this year? Let’s take a look at some of our best outcomes of 2019.
Enterprise Value
Our biggest Enterprise Value Outcome of the year was an IPO assist with customer experience management platform, Medallia, which hit the NYSE in mid-July 2019, experiencing a 77 percent opening day price increase — larger than Uber or Slack — making it the largest opening-day increase of any tech stock
As well as an after-market strategy, N6A perfected the company’s communications strategy in the lead-up to going public with a consistent flow of releases and coverage in the lead up to going public in numerous top-tier outlets like Forbes, TechCrunch, the Wall Street Journal, and more.
“N6A was an integral part of the successful media coverage surrounding Medallia’s IPO. They set forth an excellent strategy, thoroughly prepared our executives, and then executed flawlessly. It was the best possible outcome.” – Sophie Chesters, CMO, Medallia
Capital Raise
Unqork, a next-generation enterprise application platform that brings all of the tools required to build complex applications onto a single intuitive no-code platform, engaged N6A for a Capital Raise Outcome this year.
N6A’s professional services team led Unqork through the process of securing nearly three dozen pieces of earned media coverage results tied to its $80 million Series B round, which was led by Google’s investment arm, Capital G. Another component was to establish consistent media-facing messaging from the C-Suite down to ensure complete alignment with the company’s two-year growth plan.
Revenue
CMOs, CEOs, CFOs, sales executives, and business decision-makers can’t help but think about the bottom line. Simply put, revenue is the lifeblood of all business growth capital.
WhyHotel — an alternative lodging service that operates pop-up hotels in brand new, luxury apartment buildings — engaged with N6A’s Revenue Outcome, and saw the enterprise team support the company’s revenue goals by focusing on increasing consumer awareness about the brand in select key pop-up locations, as well as shepherding the brand through targeted launch announcements in local and national press.
“N6A has been an incredibly effective partner in helping WhyHotel reach an important and sizable audience through their strategic and targeted outreach. With each launch of our pop-up hotels, we have seen a spike in consumer engagement and bookings as a result of N6A’s campaigns, directly impacting our revenue goals.” — Jason Fudin, CEO and co-founder of WhyHotel
M&A
No stone should go unturned when engaging in a Mergers and Acquisitions Outcome, which is why N6A’s OR strategy helped research and advisory firm TOPO do just that. N6A’s team primed TOPO for M&A via a variety of thought leadership and data-specific related PR outreach.
In particular, the strategy focused on driving awareness of TOPO’s corporate arm through compelling thought leadership and showcasing the company’s varied areas of expertise of the company as a leading research advisory firm that helps B2B companies transform their sales and marketing organizations into world-class functions. In October TOPO was successfully acquired by Gartner, the world’s leading research firm.
Recruiting
Our ongoing engagement with cyber security risk analysis platform SecurityScorecard (SSC) aided in their recruiting efforts.
In nine months of work, N6A helped establish SSC as the experts with a thumb on the pulse of the industry, securing nearly 150 pieces of coverage — 26 in top-tier business and tech publications alone. This approach funneled into the team’s largely proactive and reactive news cycle strategy, leveraging expert commentary from SSC executives to insert the company in not only the most impactful conversations of the day, but also where cyber professionals are most active.
Competitive
For a Competitive Outcome, cannabis client BDS Analytics engaged N6A’s experienced team to elevate brand awareness related to new markets, sales projections, legislation, and ever-changing regulations and consumer demographics.
Headquartered in Boulder, CO, BDS Analytics provides businesses with comprehensive, actionable, and accurate cannabinoid market intelligence and consumer research.
To boost the company’s competitive advantage, N6A pitched BDS’s various cannabis industry-related data and consumer insight reports to secure coverage in top-tier business, international, cannabis and local publications. The team also conceptualized and drafted abstracts for speaking opportunities at top business, cannabis, CPG, and retail events.
“There is no question that working with N6A has helped us elevate our brand awareness in key verticals, as well as establish ourselves in the primary position with share-of-voice in our space. A good public relations partner unquestionably can help fuel the growth of a company – N6A has been that partner.” — Chris Lohman, Director of Marketing, BDS Analytics
Want to learn how OR can drive outcomes for your business? Contact N6A here.