NYLE DIMARCO +
INTERNATIONAL CONCEPTS
DESCRIPTION
Launched a holiday campaign for I.N.C International Concepts featuring celebrity and supermodel Nyle DiMarco that was designed to elevate the brand and showcase the new product line in a memorable way. This campaign far exceeded any of the brand’s KPI’s and was a huge boost for the brand.
WHAT WE DID
- Created a concept that would make a bold statement and introduce the brand’s new INC Men’s Night Out holiday product line
- Cast Nyle DiMarco for the campaign. Nyle is an actor, model, activist, and the first Deaf person to win America’s Next Top Model Cycle 22 and Dancing With The Stars Season 22.
- Produced content for the campaign including video, photography, bts, product content, and social
- Created a wide range of dynamic social assets to run across all marketing channels
CELEBRITY QUOTE
“I’m honored to be featured in INC Holiday’s campaign,” said DiMarco in a statement. “Fashion has always been a personal interest of mine; it’s a way of representing yourself and these looks are very me.”
Nyle DiMarco
