ACCEPTING ALL ATHLETES
BRAND CAMPAIGN
DESCRIPTION
Ideology Men’s is a brand of men’s athletic wear sold exclusively at Macy’s. Entering a crowded category where seemingly every label has its own active line, Macy’s needed to stand out in a sea of sameness. To drive awareness of their first-ever collection of men’s performance and athleisure apparel, a marketing campaign was developed anchored primarily in social media.
WHAT WE DID
- Created the tagline “Accepting All Athletes”
- Cast a group of talented influencers including a disabled war veteran, a pro dunker, and a dozen microinfluencers
- Turned a 40,000 square foot warehouse into a world class gym and basketball court
- Captured a wealth of editorial, product, and BTS content including photo and video
- Concepted and executed a pop up event in Venice Beach to promote the launch
THE RESULTS
We drove unprecedented results for the brand leveraging all available marketing channels. Among a handful of incredible metrics from the campaign was a nearly 20X ROAS leveraging the content we captured and driving to the brand’s eCommerce website while tracking every purchase.
