AWARD WINNING BRANDED SOCIAL CAMPAIGN
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DESCRIPTION
Our coordinated approach drove record traffic to New Balance web properties, lifting both online and offline sales across owned and wholesale partner channels, eventually selling out products for a period of time.
WHAT WE DID
- Optimized a wide range of social video
- Captured new photography of the X90 shoe for a 3D interactive experience
- Developed the social strategy to help promote the line of sneakers to a wide audience
- Created a wide range of social ad products in order to best engage potential customers
- Worked with a diverse group of talented influeners to create and promote branded content
THE RESULTS
The metrics for New Balance were incredibly strong and a Millward Brown Measurement study was conducted as a part of the campaign. A 19.1 point lift in ad awareness was gained, a 16.1 increase in message association was reached, and an astonishing 12.1 point lift in purchase intent which is nearly 7X the industry average.
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