AWARD WINNING BRANDED SOCIAL CAMPAIGN
DESCRIPTION
Our coordinated approach drove record traffic to New Balance web properties, lifting both online and offline sales across owned and wholesale partner channels, eventually selling out products for a period of time.
WHAT WE DID
- Optimized a wide range of social video
- Captured new photography of the X90 shoe for a 3D interactive experience
- Developed the social strategy to help promote the line of sneakers to a wide audience
- Created a wide range of social ad products in order to best engage potential customers
- Worked with a diverse group of talented influeners to create and promote branded content
THE RESULTS
The metrics for New Balance were incredibly strong and a Millward Brown Measurement study was conducted as a part of the campaign. A 19.1 point lift in ad awareness was gained, a 16.1 increase in message association was reached, and an astonishing 12.1 point lift in purchase intent which is nearly 7X the industry average.
