MEDIA
MARKET SHARE
DESCRIPTION
Placemakr is a flexible hospitality living platform, property manager, and real estate investor. Its tech-enabled operating platform allows the company to blur the line between hospitality and home, delivering the best experiences of both in a single building.
WHAT WE DID
- Lead Whyhotel through its rebrand to Placemakr, making sure media, the general public, and other key audiences are aware of the change and understand the updated brand voice.
- Leverage the POVs of company executives for compelling thought leadership opportunities.
- Focus on driving awareness in mainstream press, as well as relevant travel and hospitality trades.
- Leveraged company announcements, including multiple fundraises, to secure targeted media interest.
SUCCESS METRICS
- Brand-building coverage in Forbes, Built In, Travel Weekly, Business Travel News, Washington Business Journal, ConnectCRE, Hotel Business and much more.
- N6A secured 48 pieces of substantive coverage during H1 2022, in addition to 5 pending media opportunities. This amounted to roughly 10% of Placemakr’s overall earned media in H1.
