N6A Enterprise Value Services Aligns PR with Financial Outcomes
Welcoming Lawrence Delaney Jr. to the N6A Family.
When we first introduced Outcome Relations, it was the result of many years of sitting in front of business leaders and CMOs and listening to the same common challenge that all of them were struggling with: They wanted their PR spend to align with specific business outcomes. Outcome Relations addressed this by creating a PR service model which combined earned media, amplification and KPI alignment to support clients’ specific business outcomes across six critical categories: revenue, recruiting, M&A, capital raise, enterprise value and competitive.
We’re now excited to take the next step in our vision for Outcome Relations with the launch of N6A Enterprise Value Services.
Traditionally, public relations has never been accountable at a board level for achieving specific financial outcomes. Our vision is to change that, and that’s exactly what our newly formed Enterprise Value Services group is here to do.
N6A Enterprise Value Services was born out of a strategic partnership with the Berlin Group, which is led by world-class investor relations and financial industry veteran Lawrence Delaney, Jr. Larry has served as an embedded investor relations advisor for public, pre-IPO, and earlier-stage companies for the past three decades.
Our Enterprise Value Services group will enhance and expand our Outcome Relations offering by giving clients a financial extension to their marketing function in order to help them achieve specific financial and shareholder outcomes, including defining and reaching valuation targets, IPO preparation, public company investor relations consulting, shareholder communications, and outcome-driven liquidity events.
Our Enterprise Value Services group will be hard at work with our clients’ C-level management and boards to align the marketing and finance function in order to add value to their enterprises. Larry and his team will work with early-stage, pre-exit and enterprise-level clients with a range of services customized according to the needs of each. Here’s a look at the group’s full range of services:
- Investor Relations and Strategic Services: Investor relations planning and strategy; IPO preparation; public company investor relations consulting services; valuation analysis; quarterly shareholder video conferences; and additional stakeholder communication needs assessment.
- Investor Marketing and Production Services: Investor presentation refinement and assumptions-testing; online investor portal development, email-linked multimedia investor updates; point of contact for investor queries; and physical and virtual investor events.
- Analyst and Investor Outreach: Investment community relationship cultivation and management; shareholder analysis and targeting; analyst and investor call preparation and management; and deal and non-deal roadshow support.
- Financial Communications Services: Investor-driven disclosure policy guidance; PPM and other registration statement drafting support; earnings and other financial press release consulting; investment profile and fact sheet creation; annual and quarterly reports; and proxy statement and other shareholder communications.
We’re thrilled to welcome Larry into the N6A family, and to introduce N6A Enterprise Value Services. It is another important step in our vision for Outcome Relations, where marketing and business outcomes are in full alignment.