IN TUNE WITH
THE INDUSTRY
DESCRIPTION
Sweetwater, the world’s leading music technology and instrument retailer, needed to take a bolder step in defining and elevating the voices of its CEO and executive team. By establishing its executives as thought leaders, the company sought to distinguish itself from the competition.
WHAT WE DID
- Thought leadership that promotes both Sweetwater and CEO Chuck Surak’s innovative story and expertise within the crowded music market
- Leverage key partnerships and tent pole corporate events to raise awareness with all media – local, trade, and mainstream business
- Raised the company’s SoV YoY against their primary competitor
RESULTS & QUOTE
8 targeted features of the company and CEO over the first five months of the engagement which increased company’s media market share against competitive set by 20+% in the first 90 days.
“N6’s expertise, connections, and hustle played a key role in our ability to distinguish the Sweetwater brand from our competitive set. This team makes a real difference.”
CEO Chuck Surack
